Rocket Mortgage Significantly Expands Partnership with Michigan State University Athletics and Continues to Play its Role as Official Mortgage Provider

Following yesterday’s post regarding the Rocket Mortgage and Michigan State partnership, some reports erroneously stated that Michigan State is renaming its men’s basketball team. If necessary, a clarifying statement can be found below.

MSU ATHLETICS STATEMENT (MARCH 12):
The State of Michigan is not renaming its men’s basketball team. While this is a new extension of the Rocket Mortgage and Men’s Basketball partnership, it is not a one-of-a-kind sponsorship for the Spartans or a new concept of professional team partnership. or collegiate. This is an introductory sponsorship of the Michigan State men’s basketball season, which is common practice in college and professional sports. This is not new to school or industry.

DETROIT – Rocket Mortgage, the nation’s largest mortgage lender, today announced a massive expansion of its long-standing partnership with Michigan State University (MSU) Athletics. Starting in the 2021-2022 sports season, the company – which has a rich history of supporting varsity athletics – will enjoy unprecedented visibility and branding in various Spartan sports teams, including men’s basketball. and women, football and hockey.

“Michigan State Athletics could not compete at the highest level without the support of our business partners like Rocket Mortgage,” said Bill Beekman, Michigan State Athletics Director. “We appreciate Rocket’s continued commitment to the Spartans and their unwavering support for our programs.”

Under the new five-year deal, Detroit-based Rocket Mortgage will be the main sponsor of the famous men’s basketball team which will now be known throughout Breslin Center as “MSU Spartans presented by Rocket MortgageThe team are a perennial powerhouse, making eight Final Four appearances in the NCAA tournament since head coach Tom Izzo took the helm in 1995.

The new partnership also ensures considerable branding for Rocket Mortgage throughout Breslin Center and Spartan Stadium, which will be highly visible to viewers. Integrations include multiple static and digital locations at the university’s athletic facilities, the MSU men’s and women’s basketball team bench and clipboard branding, and prominent logos across the board. ‘football coach. Mel tuckerthe headset – making the company synonymous with Spartan athletics.

“Michigan State University is very important to our business. It is the alma mater of our founder and president Dan Gilbert, myself and many of the team in our organization. We are honored to contributing to the university that has prepared so many of us for success, ”said Jay Farner, CEO of Detroit-based Rocket Mortgage. “We hope that our presence at MSU Athletics will make students and athletes more aware of the opportunities available to them here in Detroit with Rocket Mortgage and the many other growing businesses in the city.”

“Rocket Mortgage has been a valued partner with Michigan State for years and we are delighted that they continue to support our program in the future,” said Michigan State Men’s Basketball Coach. Tom Izzo. “As the main sponsor of our season, their presence will be an asset as we compete for the championships.”

“We use Dan Gilbert’s ‘ISMs every day in our program,” echoed the girls’ basketball coach. Merchant Suzy. “The same principles that have brought commercial success to Rocket Mortgage, help guide our success. We are grateful for Rocket Mortgage’s continued support of our program.”

In addition to the previously mentioned branding, Rocket Mortgage will have a strong presence in the radio programming of Michigan’s men’s basketball, women’s basketball, football and hockey games in Michigan, which will give the company a prominent place in many sports.

“Michigan State Football would like to thank Rocket Mortgage for their continued support, not only of our program, but for their overall support of intercollegiate athletics,” said the head football coach. Mel tucker. “It’s important for championship teams to have championship companies behind them, and Rocket has been a champion of our program for years and will be in the future.”

Prior to becoming an Official Partner, the company was the title sponsor of the Quicken Loans Carrier Classic, the first basketball game held on an operating US aircraft carrier on November 11, 2011. Then President Barack Obama sat down at side of the field as fans around the world tune in to watch the Spartans take on the University of North Carolina Tar Heels.

Rocket Mortgage has been a partner and sponsor of Michigan State Athletics since 2015. In addition, Dan Gilbert is the namesake of the Gilbert Pavilion at Breslin Center. In 2016, Dan and Jennifer Gilbert donated $ 15 million to the state of Michigan. The donation went to improvements to the Breslin Center, the university’s Detroit Scholars Program, and the Resource Center for Persons with Disabilities.

About Quicken Loans / Rocket Mortgage

Detroit-based Quicken Loans, the nation’s largest mortgage lender and part of Rocket Companies (NYSE: RKT), enables the American dream of homeownership and financial freedom through its obsession with a customer experience state-of-the-art digital technology. The company closed $ 213 billion in mortgage volume in all 50 states in the first three quarters of 2020. In late 2015, Quicken Loans launched Rocket Mortgage, the first fully digital mortgage experience. Currently, 98% of all home loans issued by Quicken Loans use Rocket Mortgage technology.

Quicken Loans moved its headquarters to downtown Detroit in 2010. Today, Quicken Loans and Rocket Companies employ more than 22,000 full-time members nationwide. The company generates loan production from web centers located in Detroit, Cleveland and Phoenix and operates a centralized loan processing facility in Detroit. Quicken Loans has been ranked # 1 in the country for customer satisfaction for primary mortgage origination by JD Power for 11 consecutive years, 2010-2020, and also ranked # 1 in the country for customer satisfaction among all mortgage agents seven consecutive years, 2014-2020.

Quicken Loans was once again named to FORTUNE Magazine’s “100 Best Companies to Work For” list in 2020 and has been included in the top third of the magazine’s companies on the list for the past 17 consecutive years. In addition, Essence Magazine named Quicken Loans “The Nation’s # 1 Workplace for African Americans.”

For more information and company news, visit QuickenLoans.com/press-room.

About Harold Shirley

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