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Krungsri Auto predicts digitization surge

Ms. Kittiya stated that online channels could make up the equivalent of 4% of the firm’s annual new car loans, an increase from 2.4 percent last year.

Krungsri Auto, a vehicle lending division within the Bank of Ayudhya, is intensifying its efforts in digitization to expand auto lending in the coming year.

In the words of Kittiya Srisanit who is the director of Krungsri Auto Group, despite the ongoing problems of the pandemic collaboration and digitization are the main strategies that will aid the growth of the company this year.

Krungsri Auto is targeting 173 billion dollars in auto loans this year, which is up 11% over 2020.

Ms Kittiya stated that online channels that are digital platforms will be a significant part of the overall new car loans in the coming year, which is an increase of 2.4 percent over the previous year.

The company is committed to creating innovative digital platforms and innovative features that meet the needs of all the parties that are related to it including business and customer partners.

It introduced a new online car loan platform Krungsri’s Go Application in November this year. It also added an additional feature in January, dubbed KANA that provides guidance on personal insurance for accidents. The company has also embraced its iPartner platform, which provides information and services for used car dealers.

After the release on the Go app The company announced that its digital loans via the platform reached between 60 and 70 million Baht.

Despite a double-digit increase in loan bookings for new loans The company is still expecting only a modest increase in the total outstanding loans as a result of the current epidemic.

Krungsri Auto aims to expand its loans to autos to 428 trillion Thai baht this year, which is up 1.2 percentage from the 423 billion baht it had in 2020. Particularly focused on the condition of the assets the company aims to reduce the proportion to non-performing loan (NPL) to less than 2% by the end of this year.

“In the period of the pandemic, we’ve reduced our loan offerings to specific customers that have been impacted with the virus. We are able to keep our bad-debt rate at a reasonable level, as we maintain the percentage of rejecting loan products,” she declared.

Ms Kittiya explained that Krungsri Auto is ready to offer debt relief to those who are unable to pay their debts in the normal way because of the effects of the pandemic, on a individual basis. It has offered a range of options for debt assistance to about 90% of auto loan customers affected by the latest round of the virus in December the previous year.

Due to the rise in the economy due to the government’s action to control the epidemic approximately 88% of people who sought assistance for debt relief were able to leave the program of financial help.

Ms Kittiya stated that the consumption of the country and private investment was showing signs of improvement. In this context the company is expecting to see a gradual improvement in the car market and estimates annual sales at 810,000 units. This is an increase of 2.5 percent in 2020.

The global auto finance market is also projected to expand at a pace that is 1.5 percent, and the market expected to reach a total worth of 494 billion dollars this year.

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